MARKETING : AN OVERVIEW

Jun 29th, 2015
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Marketing occupies prime position in the organisation of a busines unit . It is one of the important and core activities of all business operations. It consists of those activities which lead to transfer of ownership of goods and also some aspects of physical distribution. Form an economist’s point of view, marketing is a function of production because from economic point of view, a product is not completely produced until it is in the hands of the customer.

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MARKETING : AN OVERVIEW Marketing occupies prime position in the organisation of a busines unit . It is one of the important and core activities of all business operations. It consists of those activities which lead to transfer of ownership of goods and also some aspects of physical distribution. Form an economists point of view, marketing is a function of production because from economic point of view, a product is not completely produced until it is in the hands of the customer. It is the process by which products are made available to the ultimate consumer. It consists of all activities which are meant to ensure the flow of goods and services from the producer to the consumer. However, this concept of marketing is very limited. In modern managerial terminology, marketing is used in a much wider perspective. From the managerial point of view, marketing is a dysnamic process through which a business enterprise tries to meet the needs of its environment. In the words of Cundiff and Still, "Marketing is the term used to describe collectivey those business functions most directly concerned with the demand-stimulating and demand-fulfilling activities of the business enterprise." The committee of Marketing Teacher s Association of the U.S.A. has defined Marketing as follows : "Marketing consists of the performance of business activities that direct the flow of goods and services from producer to consumer or user." The traditional description of the marketing was

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