“Consumer Behavior towards beer market of kingfisher”

Jun 29th, 2015
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Abraham Lincoln University
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I hereby declare that the project work entitled “Consumer Behavior towards beer market of kingfisher” submitted to the GURU GOBIND SINGH INDERPRASTHA UNIVERSITY, is a record of an original work done by me under the guidance of PARNAV MISHRA, Faculty Member, LINGYAS LALITA DEVI INSTITUTE OF MANAGEMENT OF SCIENCE and this project work has not performed the basis for the award of any Degree to the best of my knowledge.

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DECLARATIONI hereby declare that the project work entitled Consumer Behavior towards beer market of kingfisher submitted to the GURU GOBIND SINGH INDERPRASTHA UNIVERSITY, is a record of an original work done by me under the guidance of PARNAV MISHRA, Faculty Member, LINGYAS LALITA DEVI INSTITUTE OF MANAGEMENT OF SCIENCE and this project work has not performed the basis for the award of any Degree to the best of my knowledge.RAHUL KUMAR0151921708[SIGNATURE OF STUDENT]ACKNOWLEDGEMENTI owe a great many thanks to a great many people who helped and supported me during the writing of this report. My deepest thanks to Lecturer, MR. PARNAV MISHRA (the Guide of the project for guiding) for correcting various documents of mine with attention and care. He has taken pain to go through the project and make necessary correction as and when needed.I express my thanks to the HOD of, BBA, for extending his support. I would also like to thank my Institute and my faculty members without whom this project would have been a distant reality.TABLE OF CONTENTTOPICPAGE NO.1. HISTORY52. INTRODUCTION TO TOPIC CONSUMERBEHAVIOUR93. OBJECTIVE104. RESEARCH DESIGN115. BIBLOGRAPHY136. QUESTIONNAIRE14HISTORY:-The UB Group was founded by a Scotsman, Thomas Leishman in 1857. The Group took its initial lessons in manufacturing beer from South Indian based British breweries. At the age of 2

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