Company's product result and learnings

Jun 29th, 2015
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Companies mentioned in this report are: Hewlett Packard (Touch Pad), Microsoft (Microsoft Windows Vista), P&G (Febreze Scentstories), and Peps iCo (Crystal Pepsi),

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1: Touch PadCompany:Hewlett PackardYear released:2011Introduced in July 2011, the Touch Pad was Hewlett Packards attempt to compete with Apples iPad. With powerful video capability and impressive processing speeds, the Touch Pad was widely anticipated to be among the only products that could give Apple a run for its money. Despite large scale press events and promotions, the HP Touch Pad was a colossal failure and was discontinued almost immediately. Results: As a result of the Touch Pads failure, the company wrote off $885 million in assets and incurred an additional $755 million in costs to wind down its web OS operations, ending all work on the Touch Pads failed operating system. Since then, HP has continued to struggle to maintain its edge in the PC market. The once-dominant PC company is in the midst of a multi-year turnaround plan. Learnings :Product shoul

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