Marketing quick notes for SBI Associates 2014

Jun 29th, 2015
Studypool Tutor
Price: $10 USD

Tutor description

Marketing  is the process of communicating the value of a product or service to customers, for the purpose of selling that product or service.

Word Count: 2271
Showing Page: 1/6
Marketing quick notes for SBI Associates 2014Dear readers, Here we are presenting you some quick notes on Marketing which will be helpful in the upcoming SBI Associates PO - 2014 Exam.Quick Notes:1.Marketingis the process of communicating the value of a product or service to customers, for the purpose of selling that product or service.2. Mass Marketingmeans marketing the mass produced goods.3.Strategic marketingmeans decision making process that involves the analysis of the internal capabilities and external environment of a company.4. Stimulation marketingmeans there is no demand for the product and people are not interested to purchase the product hence special offers are given to stimulate the people.5. Synchrome marketingmeans irregular demand.6. De-marketingmeans the demand for the product exceeds the supply.7. Producer goodsmeans goods which are priced high and required a few to produce other goods in the industry ex: lathe, motor etc8. Consumer goodsare required in large number and directly used by the consumer.9. Derived goodsmeans the demand for the product is derived from the demand of other products ex: the selling of stabilizer depends upon the selling of TVs and refrigerator.10.The client of an advertising agency is called Customer.11. CRMmeans Customer Relationship Management.12. Segmentation of consumer marketis based on consumer characteristics and consumer responses.13. B2Bmeans business

Review from student

Studypool Student
" Thanks, good work "
Ask your homework questions. Receive quality answers!

Type your question here (or upload an image)

1829 tutors are online

Brown University

1271 Tutors

California Institute of Technology

2131 Tutors

Carnegie Mellon University

982 Tutors

Columbia University

1256 Tutors

Dartmouth University

2113 Tutors

Emory University

2279 Tutors

Harvard University

599 Tutors

Massachusetts Institute of Technology

2319 Tutors

New York University

1645 Tutors

Notre Dam University

1911 Tutors

Oklahoma University

2122 Tutors

Pennsylvania State University

932 Tutors

Princeton University

1211 Tutors

Stanford University

983 Tutors

University of California

1282 Tutors

Oxford University

123 Tutors

Yale University

2325 Tutors