Marketing process

Jun 29th, 2015
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Marketing is the process by which information regarding product information or business developments are communicated to potential customers. It incorporates a number of activities centered around the function of identifying potential customers, learning more about their needs or expectations of a product, and ultimately satisfying the customer and creating loyalty to the product.

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Marketing is the process by which information regarding product information or business developments are communicated to potential customers. It incorporates a number of activities centered around the function of identifying potential customers, learning more about their needs or expectations of a product, and ultimately satisfying the customer and creating loyalty to the product. Additionally, there is the field of value-based marketing, by which marketing strategies are used to increase the perceived value of a product.The orientation of marketing strategies has evolved steadily since the discipline began. Whilst earlier strategies, such as the production orientation, centered mostly on the process of creating a product of high value, more modern approaches to the field have involved new means of communicating product information and value to consumers. Such approaches include the fields of relationship marketing, which is focused on building relationships between producers and consumers of a particular product, and branding, which involves marketing strategies geared towards associating a company with a specific set of values and ideals.This evolution in marketing strategies reflects a general shift of emphasis on the part of the marketing profession towards a more consumer-driven approach. Accordingly, this approach focuses entirely on the needs and desires of potential customers, with each aspect of the production and marketing processes centered on consumer d

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