BRANDS IN THE PHP

Jun 29th, 2015
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Many Filipinos both in urban and rural areas have frequently purchased a coffee brand more than any other fast-moving consumer goods (FMCG) being sold in the country. Brand Footprint, a study by consumer knowledge and insights firm Kantar Worldpanel, showed that Nescafe ranks first among Filipinos' brands of choice.

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BRANDS IN THE PHPMANILA, Philippines- Many Filipinos both in urban and rural areas have frequently purchased a coffee brand more than anyother fast-moving consumer goods (FMCG) being sold in the country.Brand Footprint, a study by consumer knowledge and insights firm Kantar Worldpanel, showed that Nescafe ranks first among Filipinos' brands of choice.READ:10 brands Filipinos buy the mostIn a press briefing Thursday, September 5, Kantar Worldpanel Philippine team commercial director Luz Barra shared that they have consolidated actual shopper choices to come up with these top 10 brands in the Philippines:=Nescafe, Lucky Me, Surf, Milo, Ajinomoto, Bear Brand,Palmolive, Silver Swan, Oishi, Safeguard"These are brands that are most frequently purchased for the home by consumers based on the unique calculation of penetration and frequency," the study said.READ:Colgate among top 10 g

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