A study on Effectiveness of loyalty programme in Departmental Stores of Big Bazaar

Jun 29th, 2015
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The Retail Industry has emerged as one of the most dynamic industries in India. With the relaxation in Government regulations, the retail sector is witnessing huge influx of FDI and the entry of several players in the market.

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A study on Effectiveness of loyalty programme in Departmental Stores of Big Bazaar with special reference to Delhi and NCRSubmitted in partial fulfillment of the requirementsFor the award of the degree ofMaster of Business Administration (MBA) ToGuru Gobind Singh Indraprastha University, DelhiGuide: Submitted by:Dr. S.C. Gaur Name- Sachin Gaur Roll No.: 07780003912GITARATTAN INTERNATIONAL BUSINESS SCHOOLDELHI 110085Batch (2012-2014)CHAPTER 1 INTRODUCTIONCHAPTER -1INTRODUCTION1.1 OverviewThe present chapter deals with the nature of the organization and its business. It begins with a brief overview of the Indian Retail industry with the opportunities and challenges that the present environment presents to the industry. It also includes the vision & mission of Big Bazaar, its presence in the Indian market and the strategies followed by the company, its strengths and weaknesses. The contents bring out the aims and objectives of this research work. The scope of the study has been mentioned and it includes the period of study and volume of work carried out in the study. It presents a detailed roadmap of how the research has been conducted. The chapter discusses the details of the research design used, the sampling technique employed, data collection methods to achieve the objectives and the

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