MARKETING INTELLIGENCE

Jun 29th, 2015
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This report will evaluate the different types of marketing research techniques and will assess these techniques in finding Sainsbury’s customers response. As a business analyst, I will research the level of Sainsbury’s customer satisfaction with the help of marketing research technique and will assess the validity and reliability of research findings.

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Running Head: MARKETING INTELLIGENCEMarketing Intelligence[Name of the Writer][Name of the Institute][Date]Marketing IntelligenceIntroductionThis report will evaluate the different types of marketing research techniques and will assess these techniques in finding Sainsburys customers response. As a business analyst, I will research the level of Sainsburys customer satisfaction with the help of marketing research technique and will assess the validity and reliability of research findings. DiscussionMarketing ResearchMarketing research is a very important part of the entire marketing system. It is the systematic approach towards identifying the problem related to the product or service, and on that basis conducting a research for collecting, recording, and evaluating the data related to those issues, to finally come up with a solution (Shukla, 2008, p. 1).It is different from that of market research where market research is just the research of a particular market, it is a much broader term which not only includes market research but also research about products, advertising, distribution and much more.Research PurposeThe purpose of marketing research ranges from fundamental issues to strategic issues. Firms may conduct research to modify their positioning, to introduce new products in the market, to identify the reasons behind the decline in sales of their products (Kent, 2007, p. 1). Market research is a process of collecting data to deter

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