Marketing Glossary

Jun 29th, 2015
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50 marketing terms with definition

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1.Marketingis the process of communicating the value of a product or service to customers, for the purpose of selling that product or service.2. Mass Marketingmeans marketing the mass produced goods.3.Strategic marketingmeans decision making process that involves the analysis of the internal capabilities and external environment of a company.4. Stimulation marketingmeans there is no demand for the product and people are not interested to purchase the product hence special offers are given to stimulate the people.5. Synchrome marketingmeans irregular demand.6. De-marketingmeans the demand for the product exceeds the supply.7. Producer goodsmeans goods which are priced high and required a few to produce other goods in the industry ex: lathe, motor etc8. Consumer goodsare required in large number and directly used by the consumer.9. Derived goodsme

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