INTRODUCTION TO HOSPITALITY MARKETING AND SALES

Jun 29th, 2015
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Marketing is the study and management of the exchange process. It involves the things that the property will do to select a target market and stimulate or alter that market demand for the property services. It consist with research, action , strategies advertising, publicity, & sales and promotion.

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HS-INTERNATIONAL TOURISM MANAGEMENTTute01Date.INTRODUCTION TO HOSPITALITY MARKETING AND SALESImportant of Sales and Marketing team to a HotelHigh competition among the hotels, need the competent team of Sales and Marketing topromote the product among the competitors. Main Responsibilities- Responsible for building the image of the organization among the customers- Responsible for putting up aeffective sales and marketing plan- Responsible for carrying out market research product development campaign etc.- Responsible for finding new segment in market- Responsible for bringing business and helping out finance department to achieve the set targets ORGANIZING CHART OF THE SALES AND MARKETINGDEPARTMENTDirector Sales & MarketingSalesMangerMarketingManagerAssistantSalesManagerAssistantMarketingManagerSales executivesmarketing executivesWhatsMarketing?Marketing is the study and management of the exchange process. It involves the things that the property will do to select a target market and stimulate or alter that market demand for the property services. It consist with research, action , strategies advertising,publicity, & salesand promotion.Whats Sales?Salesconsistsofdirecteffortstosellthepropertybypersonalsales,calls, telecommunication & mailingsTHE MARKETING MIXThe term Marketing mix is used to indicate the variable factors which can satisfy specific consumer

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