Contemporary Marketing

Jun 29th, 2015
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The module seeks to bring together a strategic approach to harnessing both traditional and digital based marketing concepts and activities as an integrated approach to identifying a range of challenges, opportunities and problem solving.

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Contemporary MarketingAcademic year 2014/15Level [M] Semester [1]Faculty of Business and LawSchool of Marketing, Strategy & CommunicationsContentsContents1What this Module is About12Module Timetable23Key Resources to Support Learning34Assessment34.1Assessment Summary34.2Assessment Details44.3Feedback85Understanding Your Assessment Responsibilities9What this Module is aboutIntroduction from the Module LeaderThe module seeks to bring together a strategic approach to harnessing both traditional and digital based marketing concepts and activities as an integrated approach to identifying a range of challenges, opportunities and problem solving. This will provide students with the contemporary marketing knowledge and skills required to be a professional in the competitive digital world of the 21st century.Jon JamesModule LeaderEmail j.c.james@leedsmet.ac.ukTel - +44 113 812 482Module AimsContemporary Marketing is a highly informative module, which will provide you with an insight into the fast paced world of marketing. The module will provide you with:a contemporary approach to understanding the dynamic nature of marketing and the tumultuous business world marketing professionals operate within; the psychology of how and why consumers behave as they do; the role of marketing research as a means to create informed marketing decisions;product, pricing and service based management techniques; the nature and design of

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