Marketing Management: General Motors Company

Jun 29th, 2015
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General Motors led global vehicle sales for 77 consecutive years from 1931 through 2007, longer than any other automaker, and is currently among the world's largest automakers by vehicle unit sales. Acts in most countries outside the USA via wholly owned subsidiaries, but operates in China through 10 joint ventures.

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INTRODUCTION : General Motors Company, commonly known asGM, is an Americanmultinationalholding corporationheadquartered inDetroit, Michiganthat, through its subsidiaries, designs, manufactures, markets and distributes vehicles and vehicle parts and sells financial services. General Motors produces vehicles in 37 countries under eleven brands, includingChevrolet,Buick,GMC,Cadillac,Baojun,Holden,Isuzu,Jie Fang,Opel,Vauxhall, andWuling.[5][6]General Motors employs 212,000 people and does business in 157 countries.[1]General Motors is divided into five business segments:GM North America(GMNA),GM Europe(GME),GM International Operations(GMIO),GM South America(GMSA), andGM Financial.[4](pp12, 13)General Motors led global vehicle sales for 77 consecutive years from 1931 through 2007, longer than any other automaker, and is currently among the world's largest automakers by vehicle unit sales[7]General Motors acts in most countries outside the USA via wholly owned subsidiaries, but operates inChinathrough 10 joint ventures.[4]:pp.18, 96GM'sOnStarsubsidiary provides vehicle safety, security and information services.In 2009, General Motors shed several brands, closing Saturn and Pontiac, and emerged from a government backedChapter 11 reorganization. In 2010, GM made aninitial public offeringthat was one of the world's top 5 largest IPOs to date and returned to profitability later that year. HISTORY : The company was founded on September 16, 1908, in

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