Marketing Notes

Jun 29th, 2015
Studypool Tutor
Price: $10 USD

Tutor description

Gandalf (Wizard) shared his notes on Marketing. So, here we are sharing the same with you.

Word Count: 1059
Showing Page: 1/4
Marketing NotesHello Readers,One of our ardent reader,Gandalf (Wizard)forwarded us his notes on Marketing. So, here we are sharing the same with you.MARKETING:Marketing is a social and managerial process through which needs and wants of individual/organisation are satisfied by the exchange of goods and services.NEED:Need can be defined as something that is necessary for survival.Ex:Drinking water when thirsty is a need.WANT:It can be called as different ways of satisfying need.Ex:Drinking coca-cola(or frooti) when thirsty(options avail.)Selling works on PUSH strategy,whereas marketing works on PULL strategy.Selling is always a subset of marketing,marketing is a superset.Sales related with short term relations and marketing focuses on long term relations.Purpose of selling is to make profit immediately.(Ex: general stores)Purpose of marketing is to make customer satisfaction and to maintain long term relations.(Ex:DELL service)Customer:A customer is the recipient of good/service/idea obtained from a seller.Consumer:The one who consumed or utilises good/product is called as consumer. A customer may or may not be a consumer.Ex:A father pu

Review from student

Studypool Student
" The best tutor out there!!!! "
Ask your homework questions. Receive quality answers!

Type your question here (or upload an image)

1831 tutors are online

Brown University





1271 Tutors

California Institute of Technology




2131 Tutors

Carnegie Mellon University




982 Tutors

Columbia University





1256 Tutors

Dartmouth University





2113 Tutors

Emory University





2279 Tutors

Harvard University





599 Tutors

Massachusetts Institute of Technology



2319 Tutors

New York University





1645 Tutors

Notre Dam University





1911 Tutors

Oklahoma University





2122 Tutors

Pennsylvania State University





932 Tutors

Princeton University





1211 Tutors

Stanford University





983 Tutors

University of California





1282 Tutors

Oxford University





123 Tutors

Yale University





2325 Tutors