Marketing mix

Jun 29th, 2015
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The marketing mix is a business tool used in marketing and by marketing professionals. The marketing mix is often crucial when determining a product or brand's offering, and is often synonymous with the four Ps: price, product, promotion, and place

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Marketing mixFrom Wikipedia, the free encyclopedia"4 P's" redirects here. For other uses, see4P.This articleneeds additional citations for verification.Please helpimprove this articlebyadding citations to reliable sources. Unsourced material may bechallengedandremoved.(October 2011)Themarketing mixis a business tool used inmarketingand by marketing professionals. The marketing mix is often crucial when determining a product or brand's offering, and is often synonymous with thefour Ps:price,product,promotion, andplace; in service marketing, however, the four Ps have been expanded to theSeven Psoreight Psto address the different nature of services.In recent times, the concept offour Cshas been introduced as a more customer-driven replacement offour Ps.[1]And there are twofour Cstheories today. One is Lauterborn's four Cs (con

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