Marketing Myopia

Jun 29th, 2015
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Professor Theodore Levitt is said to have coined this term. The term means a coloured or crooked perception of marketing and a short-sightedness about business. Extra attention to production or product or selling aspects at the cost of customer and his actual needs, creates this myopia.

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Marketing MyopiaProfessor Theodore Levitt is said to have coined this term. The term means a coloured or crooked perception of marketing and a short-sightedness about business. Extra attention to production or product or selling aspects at the cost of customer and his actual needs, creates this myopia.It leads to a wrong or inadequate understanding of the market and hence failure in the market place. The myopia even leads to a wrong or inadequate understanding of the very nature of the business in which a given organisation is engaged and thereby affects the future of the business as well

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