BE EEE & ECE – OBJECTIVE TEST 2

Jun 29th, 2015
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30 Multiple choice questionnaire

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BE EEE & ECE OBJECTIVE TEST 21. Which of the following is the term for customers who make repeat purchases and tell others about their positive experiences with a product or service? A) Satisfied customers B) customer evangelists C) butterflies D) full partners E) social customers2. ________ is human needs as shaped by individual personality and culture.A) Needs B) Wants C) Demands D) Values E) Exchanges3. A (n) ________ is the set of actual and potential buyers of a product.Market B) audience C) group D) segment E) exchange4. Which of the following marketing management orienta

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