Semiotics Revisit

Jun 29th, 2015
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Acadia University
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Smeiotics actually covers the gap of communication of meaning in the advertising

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Semiotics Revisit1.Purpose of Focus Group2.What do we want to know?3.What should we form the group?Notes:What is Semiotics?Study of Signs/anything.Know about the relations/meaningBottom line:Signs -> Meaning1)How do we communicate?Smeiotics actually covers the gap of communication of meaning in the advertising.2)The sign which triggers an action is called signifier3)The point when we understand the meaning is signified4)The process is called is signification5)The myth is we understand( with out saying )How do we find out this process?What is America? (Signal)(Signifier) Drugs&BoozeCowboy911ObesityWall StreetOscarHolyywoodFCUKFast FoodDumb BlodesBill GatesBenjamin FranklinBushWWEMarlboroSupermanBroadwayAmerican IdolPop ArtPlayboyCokeWYLas VegasStatue of Liberty AmazonPaypalKKKWhat is playboy? (Signal)SignifierOwn by an AmericanIdeol

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