Marketing Preparation

Jun 29th, 2015
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What is meant by marketing channels? Do all companies use marketing channels? What are the factors to be considered before deciding upon setting up a channel? Find the answers and other marketing related questions in this report

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What is meant by marketing channels?Once goods are manufactured, they must be transferred from their place of manufacturing(factory) to the end consumer otherwise the goods would remain idle. Marketing channels give movement to such goods and help them in reaching the right consumer at the right time and place.They can also be called the media or vehicle through which goods reach the target market and to the end consumer. These comprise of the various intermediaries like wholesalers, retailers, agents etc. Eg. Big Bazaar , has huge retail stores all over the nation selling household goods, garments etc for various brands.Do all companies use marketing channels?Not necessarily all companies use marketing channels.There are some that directly market their products to consumers. Eg. Dell computers ask its customers to directly login to their website , get their product configured and order the same on the internet. We also see that in case of industrial goods like raw materials, metal pieces, rods, bricks etc, goods are sold directly to the consumer which in this case is the industry itself, so there are no specific channels involved. Even in case of perishable goods like fruits, vegetables etc which are like to expire within a short span of time , they are directly brought in to the local markets from village farms without any channels of distribution as suchComment on the retail sector of today in India.There has been a significant growth in the retail sector since the

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