Marketing Review: Coca-Cola Amatil 

Jun 29th, 2015
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Coca-Cola Amatil (CCA) is one of the largest bottlers of non-alcoholic ready-to-drink beverages in the Asia-Pacific region and one of the world’s five major Coca-Cola bottlers. CCA’s diversified portfolio of products includes carbonated soft drinks, spring water, sports and energy drinks, fruit juices, iced tea, flavoured milk, coffee, tea and SPC Ardmona and Goulburn Valley packaged ready-to-eat fruit and vegetable snacks and products.

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Marketing referes to the communication of the product or service value to the consumers with the intention to sell the product or services. From societal point of view it can be stated that marketing is a link in between the material requirement of the society and the economic response from the society. Marketing satisfy the need of the society by exchanging products with money and by building long term relationship. Marketingis the process of communicating the value of a product or service tocustomers, for the purpose of selling that product or service.From a societal point of vie

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