Jun 29th, 2015
Studypool Tutor
Price: $10 USD

Tutor description

Research always starts with a question to which we seek an answer using scientific methods. We define the question as a ‘Problem”.

Word Count: 1918
Showing Page: 1/10
MARKETING RESEARCHObjective:The objective of this chapter is to understand: The meaning of Marketing Research The difference between basic and applied research The various classifications of Marketing Research The scope of Marketing Research The various methods of Marketing ResearchDefinition of ResearchResearch always starts with a question to which we seek an answer usingscientific methods. We define the question as a Problem.Research is often described as an active, diligent, and systematic process ofinquiry aimed at discovering, interpreting and revising facts.The word research is derived from the French language; its literal meaning is 'toinvestigate thoroughly'.Undertaking research is basically applying scientific methods to find solution toa problem. It is a systematic and explorative study carried out to analyse andapply various solutions to a defined problem.Research can be classified into two broad categories:1. Basic Research and2. Applied ResearchBasic researchBasic research is also called fundamental or pure research. As the name itselfrefers, Basic Research is of basic nature which is not carried out in response to aproblem. It is more educative, towards understanding the fundamentals and aimat expanding the knowledge base of an individual or organisation. It does nothave any commercial potential.Applied researchApplied Research on the otherhand is carried out to seek alternate solutions for a problem at hand. Appl

Review from student

Studypool Student
" Totally impressed with results!! :-) "
Ask your homework questions. Receive quality answers!

Type your question here (or upload an image)

1824 tutors are online

Brown University

1271 Tutors

California Institute of Technology

2131 Tutors

Carnegie Mellon University

982 Tutors

Columbia University

1256 Tutors

Dartmouth University

2113 Tutors

Emory University

2279 Tutors

Harvard University

599 Tutors

Massachusetts Institute of Technology

2319 Tutors

New York University

1645 Tutors

Notre Dam University

1911 Tutors

Oklahoma University

2122 Tutors

Pennsylvania State University

932 Tutors

Princeton University

1211 Tutors

Stanford University

983 Tutors

University of California

1282 Tutors

Oxford University

123 Tutors

Yale University

2325 Tutors