Relationship marketing

Jun 29th, 2015
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Relationship marketing was first defined as a form of marketing developed from direct response marketing campaigns which emphasizes customer retention and satisfaction, rather than a dominant focus on sales transactions.

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Relationship Marketing When I present workshops and training on the topic of market/business planning I always start with the following dialogue. It is meant, to help individuals at the workshops (or class or online) understand what is really taking place when you write a market/business plan. I find many individuals writing market/business plans for class or a real business tend to answer the questions in the outline as if it were a test, I assure you the questions are not. The purpose of the plan is to get to know and understand a potential market, or to revitalize an existing market. I will use the story, I use in my workshops to express my point. I will compare marketing to dating. STORYAs a single man, I am at a party and spot a very lovely woman (assumed single) across the room. I am looking for a good healthy long term relationship and I am attracted to her. (Market).What

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