Service Marketing

Jun 29th, 2015
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This report discussed the four categories of services: People processing, Possession processing, Mental stimulus processing and Information processing

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Four categories of services:People processingPeople Processing is about services that are directed at the people themselves. Customers must physically enter the service factory. The managers should think about the process and output from customer's perspective. The people processing example have hospitals and fitness. People processing includes the bodies action in the services. As some important points must include in people processing services:The customer must physically attend the services.The customer must co-operate actively with the service operation.In people processing a manager should consider the customers time, mental, and physical effort cost.My experience:I went to eating something to FRI-CHICKS wapda town goal chakar branch last Sunday 9th November 2014. My expreince was good it was satisfy on their services. And explain the 7ps they are using.Product:They are offering many fast food products and their quality of product was good. As my some close friends also like the fir chicks products.Price:They are offering many packages like we avail last visit a family large pizza. Its price was Rs.900 with a free 1.5 litter coke.Promotion:I have never seen any advertisement as their promotions are very low. But it is an important activity to do for them I think they should advertise their brand.Placement:Their placement is good as in most cities their branches had been open and in Lahore thy have many branches at very attractive locations.Process:

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