Email marketing

Jun 29th, 2015
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Email marketing is directly marketing a commercial message to a group of people usingemail. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness.

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Email marketingis directlymarketinga commercial message to a group of people usingemail. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Email marketing can be done to either cold lists or current customer database. Broadly, the term is usually used to refer to:Sending email messages with the purpose of enhancing the relationship of a merchant with its current or previous customers, to encouragecustomer loyaltyand repeat business.Sending email messages with the purpose of acquiring new customers or convincing current customers to purchase something immediately.Addingadvertisementsto email messages sent by other companies to their customers.Researchers estimate thatUnited Statesfirms alone spent US $1.51 billion on email marketing in 2011 and will grow to $2.468 billion by 2016.[1]Types of email marketing[edit|edit source]Email marketing can be carried out through different types of emails:Transactional emails[edit]Transactional emails are usually triggered based on a customers action with a company. Triggered transactional messages include dropped basket messages, purchase or order confirmation emails and email receipts.The primary purpose of a transactional email is to convey information regarding the action that triggered it. But

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