Strategic Marketing Management Assignment

Jun 29th, 2015
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Before making an operational plan, the companies should make a strategic plan. While analysing Bellevue, I have noticed that their planning has gone the other way. It seems that they made operational plan first and later on developed the strategic plan such as they changed their marketing policy after the failure of two years.

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Assignment ReportSubmitted to:Oxbridge CollegeSubmitted by:Mahad InshaStudent ID:Course Name:Postgraduate Diploma in Business ManagementModule Name: Strategic Marketing ManagementTitle: Strategic Marketing ManagementContents Contents2Task 13Bellevues Deviation from Strategic Market Planning Principles3Task 25Analysis of Bellevues Market Environment5Task 37Strategic Marketing Options for Bellevues7Task 49 How to Move Forward with Clear Objectives9Task 510 How to Improve the Different Departments of the Company10Improving the Marketing Department:10Improving the Production Department:10Task 611Analysis of Used Models and Tools11References12Task 1Bellevues Deviation from Strategic Market Planning Principles Heibing, Cooper (2003, page 178, 179) have described few principles of Strategic Marketing planning. I have given one by one deviation of Bellevues market planning with these principles.Principle 1: Before making an operational plan, the companies should make a strategic plan. While analysing Bellevue, I have noticed that their planning has gone the other way. It seems that they made operational plan first and later on developed the strategic plan such as they changed their marketing policy after the failure of two years. If they had made this policy two years ago, the results could be different.Principle 2: The customers should be the centre of focus in the market planning. In the

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