PANNALA RAMREDDY COLLEGE OF BUSINESS MANAGEMENT

Jun 29th, 2015
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Marketing Management -MBA I YEAR – I SEM, INTERNAL EXAMINATION PRACTICE-II

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SellingMarketing1 Emphasis is on the product2 Company Manufactures the product first3 Management is sales volume oriented4 Planning is short-run-oriented in terms of todays products and markets5 Stresses needs of seller6 Views business as a good producing process7 Emphasis on staying with existing technology and reducing costs8 Different departments work as in a highly separate water tight compartments9 Cost determines Price10 Selling views customer as a last link in business1 Emphasis on consumer needs wants2 Company first determines customers needs and wants and then

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