Principles of Marketing

Jun 29th, 2015
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First, the word ‘marketing’ means very different things to different people in different industries. For example, a coal producer in Kentucky just needs to understand what price the local buyer will be paying for the product and s/he can then plan to ‘market’ (or just sell) the coal produced to the local buyer.

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CHAPTER- 6 CAPITAL MARKET IN INDIACHAPTER- 6CAPITAL MARKET IN INDIAQ. 1 : What is Capital Market ? Explain the structure and constituents of Capital Market in India.Ans. A)CAPITAL MARKET:-Capital market deals with medium term and long term funds. It refers to all facilities and the institutional arrangements for borrowing and lending term funds (medium term and long term). The demand for long term funds comes from private business corporations, public corporations and the government. The supply of funds comes largely from individual and institutional investors, banks and special industrial financial institutions and Government.B)STRUCTUREICONSTITUENTSICLASSIFICATION OF CAPITALMARKET:-Capital market isclassified in two ways1)CAPITAL MARKET IN INDIAGild EdgedIndustrialDevelopmentFinancialMarketSecuritiesFinancialintermediariesMarketInstitutions (DFIs)a)Gilt - Edged Market:-Gilt - Edged market refers to the market for government and semi-government securities, which carry fixed rates of inte

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