Definition of International Marketing:

Jun 29th, 2015
Studypool Tutor
Price: $10 USD

Tutor description

Marketing in an internationally competitive environment, no matter whether the market is home or foreign.

Word Count: 1160
Showing Page: 1/4
UNIT IDefinition of International Marketing: The marketing of goods and services across national bordersorMarketing in an internationally competitive environment, no matter whether the market is home or foreign.OrThe marketing operations of an organization that sells and/or produces within a given country when:a. that organization is part of, or associated with, an enterprise which also operates in other countries; andb. there is some degree of influence on or control of the organizations, marketing activities from outside the country in which it sells and/or produces.Different Orientations of International MarketingThere are 4 different types of orientations or dimensions of International Marketing known as EPRG framework;Ethnocentrism (home country orientation)Polycentrism (host country orientation)Regiocentrism (regional orientism)Geocentrism (world orientation)a. Ethnocentric Orientation: In the ethnocentric operations are viewed as secondary to domestic operations and primarily as a means of disposing of surplus domestic production. Plans for overseas markets are developed in the home office, utilizing policies and procedures identi

Review from student

Studypool Student
" Totally impressed with results!! :-) "
Ask your homework questions. Receive quality answers!

Type your question here (or upload an image)

1830 tutors are online

Brown University

1271 Tutors

California Institute of Technology

2131 Tutors

Carnegie Mellon University

982 Tutors

Columbia University

1256 Tutors

Dartmouth University

2113 Tutors

Emory University

2279 Tutors

Harvard University

599 Tutors

Massachusetts Institute of Technology

2319 Tutors

New York University

1645 Tutors

Notre Dam University

1911 Tutors

Oklahoma University

2122 Tutors

Pennsylvania State University

932 Tutors

Princeton University

1211 Tutors

Stanford University

983 Tutors

University of California

1282 Tutors

Oxford University

123 Tutors

Yale University

2325 Tutors