Definition of International Marketing:

Jun 29th, 2015
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Marketing in an internationally competitive environment, no matter whether the market is home or foreign.

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UNIT IDefinition of International Marketing: The marketing of goods and services across national bordersorMarketing in an internationally competitive environment, no matter whether the market is home or foreign.OrThe marketing operations of an organization that sells and/or produces within a given country when:a. that organization is part of, or associated with, an enterprise which also operates in other countries; andb. there is some degree of influence on or control of the organizations, marketing activities from outside the country in which it sells and/or produces.Different Orientations of International MarketingThere are 4 different types of orientations or dimensions of International Marketing known as EPRG framework;Ethnocentrism (home country orientation)Polycentrism (host country orientation)Regiocentrism (regional orientism)Geocentrism (world orientation)a. Ethnocentric Orientation: In the ethnocentric operations are viewed as secondary to domestic operations and primarily as a means of disposing of surplus domestic production. Plans for overseas markets are developed in the home office, utilizing policies and procedures identi

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