PROVIDING CORPORATE LOAN

Jun 29th, 2015
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Objective of this report is to study the procedure adopted by the bank for processing a corporate loan with reference to cash credit and term loans. To know the Interpretation of a corporate loan proposal with reference to a Case Study and to provide Comparative Study on Corporate lending business of Bank of India with ICICI Bank.

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MARKETINGIt defines marketing management as the process of planning & executing the conception of pricing, promotion, distribution of goods, services, ideas to create exchanges that satisfy individual and organizational goals.AMA- AMERICAN MARKETING ASSOCIATION.CORE CONCEPTS OF MARKETINGFigure No.: 5Marketing Management is a social and managerial process by which individuals or firms obtain what they need or want through creating, offering, exchanging products of value with each other.1. NEED/ WANT/ DEMAND:Need: It is state of deprivation of some basic satisfaction.Eg. - Food, clothing, safety, shelter.Want: Desire for specific satisfier of need.Eg. - Indians needs food wants paneer tikka/ tandoori chicken.Americans needs food- wants hamburger/ French fries.Demand: Want for a specific product backed up by ability and willingnessto buy. Eg. - Need transportation.Want Car (say, Mercedes)but able to buy only Maruti.Therefore, demand is for Maruti.Marketers cannot create needs. Needs preexists. Marketers can influence wants. This is done in combination with societal influencers.Demand influenced by making product:APPROPRIATEATTRACTIVEAPPROACHABLE/ AFFORDABLEAVAILABLE EASILYTo target consumers (4 Ps) Product/ Promotion/ Price/ Place2. PRODUCTS- GOODS/ SERVICES/ PLACE.Product is anything that can satisfy need/ want.Product component:Physical Good.Service.Idea.Eg. Fast food- burger/ pizza.Physical Good material

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