What is Marketing and Marketing Mix?

Jun 30th, 2015
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Marketing is the process of communicating the value of a product or service to customers, for selling that product or service. The marketing mix is a business tool used in marketing and by marketing professionals.

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COMMERCE ROUGH DRAFT.What is Marketing and Marketing Mix?Marketing is the process of communicating the value of a product or service to customers, for selling that product or service. The marketing mix is a business tool used in marketing and by marketing professionals. The marketing mix is often crucial when determining a product or brand's offer, and is often synonymous with the four Ps: Product, Price, Place and Promotion.PRODUCT: Every product is subject to a life-cycle including a growth phase followed by a maturity phase and finally an eventual period of decline as sales falls. M

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