Marketing Proposal

Jun 30th, 2015
Studypool Tutor
Price: $10 USD

Tutor description

A Study to make the expansion plan for Samsung (a Top Electronic organization) and develop its marketing Plan in target market

Word Count: 879
Showing Page: 1/4
ProposalA Study to make the expansion plan for Samsung (a Top Electronic organization) and develop its marketing Plan in target marketINTRODUCTION:Samsung Groupis a South Koreanmultinationalconglomerate companyheadquartered in Samsung Town,Seoul. It comprises numerous subsidiaries and affiliated businesses, most of them united under theSamsungbrand, and are the largest South Koreanchaebol (business conglomerate). Samsung was founded byLee Byung-chulin 1938 as atrading company. Over the next three decades the group diversified into areas including food processing, textiles, insurance, securities and retail. Samsung entered theelectronics industryin the late 1960s and the construction and shipbuilding industries in the mid-1970s; these areas would drive its subsequent growth. Following Lee's death in 1987, Samsung was separated into four business groups Samsung Group, Shinsegae Group,CJ Groupand Hansol Group. Since the 1990s Samsung has increasingly globalized its activities, and electronics, particularly mobile phones and semiconductors, have become its most important source of income.Notable Samsung industrial subsidiaries include

Review from student

Studypool Student
" Thank you, Thank you, for top quality work, this is your guy!! "
Ask your homework questions. Receive quality answers!

Type your question here (or upload an image)

1829 tutors are online

Brown University





1271 Tutors

California Institute of Technology




2131 Tutors

Carnegie Mellon University




982 Tutors

Columbia University





1256 Tutors

Dartmouth University





2113 Tutors

Emory University





2279 Tutors

Harvard University





599 Tutors

Massachusetts Institute of Technology



2319 Tutors

New York University





1645 Tutors

Notre Dam University





1911 Tutors

Oklahoma University





2122 Tutors

Pennsylvania State University





932 Tutors

Princeton University





1211 Tutors

Stanford University





983 Tutors

University of California





1282 Tutors

Oxford University





123 Tutors

Yale University





2325 Tutors