Jun 30th, 2015
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A variety of environmental forces influence a company’s marketing system. Some of them are controllable while some others are uncontrollable. It is the responsibility of the marketing manager to change the company’s policies along with the changing environment

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Chapter 3Rural Marketing EnvironmentAfter going through this lesson, you will be able to Understand the meaning of marketing environment Discuss about rural marketing environment Lesson Plan 3.1 Introduction3.2 The promising premises of rural markets3.3 Features of marketing environment3.4 A brief account of factors influencing rural marketing environment3.4.1 Rural Marketing Environment A Fact File 3.4.1.a Socio- cultural environment 3.4.1.b Technological environment and infrastructural factors 3.4.1.c Economic environment 3.4.1.d Political environment 3.4.1.e Geographical factors 3.5 Summary3.6 Chapter end questions3.7 Lab work 3.8 Glossary 3.9 Annexure3.1 The success of a marketer depends on ones ability to read the minds of the consumer. On the other hand, consumer preferences and actions are influenced by external uncontrollable constrains which include demographics, economic conditions, socio cultural factors, ecology, technology, political forces etc which are called environmental constraints. The marketer may have certain control over product, place price and promotion, but he must work on the assessment of marketing opportunities and analyze change

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