Brand strategy and pricing strategy

Jun 30th, 2015
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When we talk about strategy of a mobile phone, it is very important for a marketer to know about brand strategy and pricing strategy.

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When we talk about strategy of a mobile phone, it is very important for a marketer to know about brand strategy and pricing strategy.Pricing Strategy: Price in the market is the only "P" which actually generates revenue. This means that if we look at the product promotion and place these three things have one thing in common that is they cost money. It costs money to develop a product, it costs money to create advertising to create sales materials to conduct campaigns, costs for sales people to sell it and if any promotional planning is being done then that would involve more cost when talked about place, it involves money too, that is where housing moving a product from one place to another in order to get it to consumer. There are times where in the marketers have to pay huge amount of money to the retailers in order to showcase their product pricing however is directly connected to revenue even if there is a sales promotion, that price discount goes into expose category. PRICING=REVENUE.The money which has been brought for selling on offering is considered to be revenue. Therefore it is very important to price a product correctly to meet the marketing objectives. As it is a very complex process. Some Of The Marketing Objectives Based on Pricing Are:When we talk about any start up companies then we see their objective is very simple. They define their objectives in such a way that they simply wa

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