MKT 571, MKT/571 - Final Exam - 29/30 correct

Feb 3rd, 2012
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2. Another basis for decision-making is referred to as ________.


3
What are the four characteristics of a marketing audit?


4
With ________ as a target market strategy, the firm concentrates on serving many needs of a particular customer group.


5
A social definition of marketing says ______.

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