Devry University BUSN319 Final Exam-Updated 2014

Apr 2nd, 2015
Studypool Tutor
DeVry University
Price: $10 USD

Tutor description

Three commonly used methods of evaluating marketing programs are marketing metrics, marketing dashboards. Which marketing strategy involves retaining focus on a single product line but marketing it to new markets?

Word Count: 1341
Showing Page: 1/3
BUSN 319 Final Exam (Updated 2014) - Devry1. (TCO 4) Three commonly used methods of evaluating marketing programs are marketing metrics, marketing dashboards and 2. (TCO 1) Marketing plans must enable results to be compared with planned targets which allows __________, the flexibility to update original plans. 3. (TCO 3) Which marketing strategy involves retaining focus on a single product line but marketing it to new markets? 4. (TCO 1) Based on relative competitive scope (broad target to narrow target) and source of competitive advantage (lower cost to differentiation), Porter's four generic business strategies are cost leadership, cost focus, differentiation focus, and 5. (TCO 2) Which of the following pieces of information is used in the implementation phase of the strategic marketing process? 6. (TCO 6) Which of the following pieces of information is used in a SWOT analysis,

Review from student

Studypool Student
" Excellent work as usual "
Ask your homework questions. Receive quality answers!

Type your question here (or upload an image)

1829 tutors are online

Brown University





1271 Tutors

California Institute of Technology




2131 Tutors

Carnegie Mellon University




982 Tutors

Columbia University





1256 Tutors

Dartmouth University





2113 Tutors

Emory University





2279 Tutors

Harvard University





599 Tutors

Massachusetts Institute of Technology



2319 Tutors

New York University





1645 Tutors

Notre Dam University





1911 Tutors

Oklahoma University





2122 Tutors

Pennsylvania State University





932 Tutors

Princeton University





1211 Tutors

Stanford University





983 Tutors

University of California





1282 Tutors

Oxford University





123 Tutors

Yale University





2325 Tutors