Social and Behavioral Science : Can Pretty Packaging Lead to Healthier Eating?

Jun 30th, 2015
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This experiment will evaluate how much influence an enticing package has on children’s willingness to try a new snack, preferably a healthier alternative.Have you ever walked down the cereal aisle in the grocery store while helping with the grocery shopping? Perhaps you've noticed that many of the cereals aimed at children have colorful and exciting boxes

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Social and Behavioral ScienceCan Pretty Packaging Lead to Healthier Eating?Objective:This experiment will evaluate how much influence an enticing package has on childrens willingness to try a new snack, preferably a healthier alternative.IntroductionHave you ever walked down the cereal aisle in the grocery store while helping with the grocery shopping? Perhaps you've noticed that many of the cereals aimed at children have colorful and exciting boxes or packaging. But what ispackagingand what is the function of packaging? Packaging is a product's container, label, and graphic design. Its purpose is to protect its contents from damage, to provide information to the consumer, and to add appeal to the product.A product's packaging also acts as the product's "salesman" The packaging promotes the product, it attracts the consumer's attention, and it encouragesimpulse buying.Many of the products that are targeted for children, like candy and treats, are brightly colored and have innovative packaging, because that is what attracts children. In 2006, major food and beverage marketers spent over 1 billion dollars promoting their products to kids under the age of 17 years. Included in this amount is the cost of fancy packaging.Recently, diet, health, and nutrition have been featured heavily in the media. According to the World Health Organization, over 1 billion adults and 22 million children (under the age of 5 years) worldwide are overweight. Many food and beverag

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