BSA 400 Week 2 DQ 3

Apr 4th, 2015
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BSA 400 Week 2 DQ 1Based on Sarrels (2007) article, what is the purpose of a CRM system? What is the advantage of a mobile CRM system? Can you see a use for one in your organization? Where?This is only the preview, to view the complete answer to the DQ you will have to buy itANSWERAccording to the Sarrels (2007) article the purpose of CRM is the simplification of the gathering of customers data in one centralized location that allows the enterprise a comprehensive understanding of customer information across multiple business units to gain an edge on the effective

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