A Solution to Camp Bowie Technologies

Feb 3rd, 2012
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1. What characteristics of the market concerning cell phones and service providers make it unique
compared to purchasing any other item?
2. Can cell phones be categorized as commodities as Mary has stated in her memo? Discuss the
difference between commodities and non-commodities with Camp Bowie Technologies’
requirements for cell phones in mind.
3. How does purchasing equipment for business purposes differ from any other consumer
purchasing? How would these differences influence the process in which values are assigned to
competing offers which are being compared?
4. Has John clearly defined and evaluated Camp Bowie Technologies’ requirements for its cell
phones? Are the requirements properly represented in the value assessment method created by
John? Is the

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