ECO 561 - Week 4 - Business Proposal

Apr 4th, 2015
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University of Phoenix
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Existing Good or Service Business Proposal Apples i-Phone University of PhoenixECO/561Apples iPhone Business ProposalExecutive SummaryIn January 2007 the Apple computer company changed its name to Apple Inc (Jeffrey & Simon, 2005, p. 35). This was announced by its Chief Executive Officer and Co-founder Steve Jobs. Steve revealed the long awaited iPhone (Honan, January 9, 2007). The iPhone is a combination of the iPod and the Internet-enabled smart phone. In June the following year he announced the iPhone 3G would be released in July. This new device adds support for networking 3G and assists navigation of GPA in addition to other things. Apple plans on focusing on consumer satisfaction and demands rather than fulfilling a demographic requirement. By focusing on these areas they are able to develop and ensure reliability of the device before adding new features to the product.The iPhone targets consumers who love communication, entertainment, and a variety of technology related applications and services. The target segments of Apple compromise of students, corporate users, medical professionals, and entrepreneurs. Currently, the iPhone has limited competitors in their industry (Honan, January 9, 2007). Consumers are looking for PDA features that are at an affordable price. Cellular phones are more in demand compared to smart phones. Their market will increase rapidly in the future due to more technology advancements and lower prices.ProductThe iPhone

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