BSA 375 - Week 5 - Learning Team PowerPoint - Kudler Fine Foods Frequent Shopper Program

Apr 4th, 2015
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Further increase sales and profitability Will offer high-value customer incentives Allows for data collection of customers spendinghabits Incentives are not limited to in store Partner with various organizations to provide aredeemable point system. Data collected will provide a very real value and have apositive outcome on long term profitability andmarket share. Must follow some basic guidelines Full disclosure Of benefits available with the program Of intentions Privacy guarantee Securtiy guarantee Participation options for present and currentcustomers without penalty Easy installation Compatable with present system Added hardware is an option Potential benefits far out weigh the associated costs Join by form or online Basic personal questions Assigned a customer ID number linked to a card Customers e-mails will be used for alerts, promotionsand new products Customers will have a personal web page Tracks customers buying habits Coding Testing Installation Documentaion Training Support Maintenance Will be done by the vendors programming teams App created by 3d party vendor Testing should be done one application module at atimeThis will reduce time and costManual testingAutomated testingAcceptance testing New system must work in conjuction with the existinginformation syst

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