Microsoft Corporation Analysis

Apr 5th, 2015
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American Sentinel University - Birmingham
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Analysis of Microsoft and its business model

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Microsoft Corporation NameInstitution IntroductionMicrosoft Corporation is a publicly traded company that deals with development and retail of software products for business and consumers. It is a global brand highly recognized for its innovation process and business model. Its most notable product is the Windows operating systems. Other products include enterprise applications, video game consoles, storage and server software and mobile phone software. It is largely a global success because it employs a strategy that focuses sound management and fulfillments of its vision and mission (Dess, 2012).Impact of Microsoft's Mission, Vision and Primary stakeholders on its overall success Microsoft's mission, vision and stakeholders are instrumental in its overall success. Its mission details its reason for existence and the role it plans to serve its customers, stakeholders, employees and investors. Microsoft mission is to enable business realize their full potential through the provision of technologies that are readily accessible, easy to use and safe (Microsoft, 2013). Through outlining this mission, the employees in the company are fully aware of what is expected of them. Through the innovation process, the goal is to make products that easy to use safe. The marketing team recognizes that it needs to play its part in making the products accessible to the customers. Part of company's success boils down to employees who are impacted and guided by the insights

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