Samsung TVs

Apr 5th, 2015
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Pace University - New York
Price: $15 USD

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A look at the product, pricing, distribution and marketing

Word Count: 3405
Showing Page: 1/12
Name:Course:Tutor:Date:Samsung TVIntroductionAccording to a recent survey in the United States, Samsung is the most common T.V brand in the Americans households. Statistics indicates that as of 2013, Samsung commanded the largest market share and popularity in the United States as well as in European market. The survey showed that Sony, LG, Philips, Panasonic, and Vizio, are some of the brands competing with Samsung. About 20% of American household indicated that they used Samsung T.V as their main television set. Sony takes the second position in terms of popularity indicating 14% while LG is third recording a popularity of 11% and Philips recording 9%. The survey also indicated that 18% of the participants indicated that their future T.V preference is Samsung, but 30% of those interviewed indicated that they had no particular brand that they preferred, showing that the dynamic might change anytime soon depending on the marketing strategy used by different T.V brands (Gilbreath P. 57).The current situation has indicated that Samsung is leading in the market share, profits, and consumer preference. According to the director Jia Wu, Samsung has shown a consistency across geography. The reasons for the success of the Samsung brand have been attributed to the marketing strategies as well as constant innovation to the brand. This paper focus on marketing strategies used by Samsung in terms of the marketing environment, competitors, market forces, and critical success facto

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