BUS 210 Week 4-Assignment - SWOT Analysis

Apr 7th, 2015
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BUS 210 Week 4-Assignment - SWOT Analysis

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SWOT AnalysisStrengthsJavaNet Internet Caf's business plan does not specify if the manager Mr. Cale Bruckner has any business experience. The investors will not have any management control so the business will be run by Mr. Cale Bruckner and his knowledgeable employees. The business model is very simple with the service being efficiently easy. The marketing is not aggressive enough to attract customers and to add to its noncompetitive strategy, it makes little sense to aim for novice internet users. That market of people if there is any, will be very small. The majority of people know how to use the internet but teaching others who do not will help and add value. JavaNet Internet Caf should aim at working with advanced internet users as well. The employees will be of an asset to the company since they will be highly knowledgeable in case of any technological breakdowns. They will be a significant part of the team as it utilizes its expertise to help needed customers. The company's financial plan is very well detailed and assures it will be well funded. Their outline for success is well thought out yet to the point. JavaNet Internet Caf's ability to figure out what risks will come into play is respected as it maneuvers its way to quality and success.WeaknessesThe business model should have been more creative and added more services that can cater to those who want more than just coffee and internet. Maybe adding video games might boost growth and attraction

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