Personal Data: The Emergence of a New Asset Class

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This document was prepared by the World Economic Forum, in partnership with the individuals and organisations listed below.

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Personal Data:The Emergence of a New Asset ClassAn Initiative of the World Economic ForumJanuary 2011In Collaboration with Bain & Company, Inc.The views expressed in this publication do not necessarily reflect those of theWorld Economic Forum or the contributing companies or organisations.Copyright 2011 by the World Economic Forum.All rights reserved.No part of this publication may be reproduced, stored in a retrieval system, or transmittedin any form or by any means, electronic, mechanical, photocopying or otherwise withoutthe prior permission of the World Economic Forum.Title picture by frog design inc.AcknowledgementsThis document was prepared by the World Economic Forum, in partnership with the individuals andorganisations listed below.World Economic ForumProfessor Klaus SchwabAlan MarcusJustin Rico OyolaWilliam HoffmanExecutive ChairmanSenior Director, IT & Telecommunications IndustriesAssociate Director and Project Lead, Telecommunications IndustryHead, Telecommunications IndustryBain & Company, Inc.Michele LuziDirectorThe following experts contributed substantial research and interviews throughout the Rethinking PersonalData project. We extend our sincere gratitude to all of them.Julius Akinyemi Alberto CaleroRon Carpinella Chris Conley Douglas DabriusTimothy EdgarJamie Ferguson Michael FertikTal GivolyKaliya HamlinWilliam Heath Trevor Hughes Betsy Masiello Mita MitraDrummond Reed Nasrin

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