SWOT ANALYSIS

Jul 6th, 2015
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Non-alcoholic beverages are an up and rising industry, which not only includes soft drinks but also includes hot drinks. Soft drinks, sometimes referred to as “Liquid Refreshment Beverages or LRBS” (Bailey, 2014), also include bottled water, which will be the beverage under main focus in this paper.

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SWOT ANALYSISIntroductionNon-alcoholic beverages are an up and rising industry, which not only includes soft drinks but also includes hot drinks. Soft drinks, sometimes referred to as Liquid Refreshment Beverages or LRBS (Bailey, 2014), also include bottled water, which will be the beverage under main focus in this paper.Figure 1: Global Soft Drink Market Size - 2013 (Bailey, 2014)There are many reasons for choosing bottled water as the representative beverage for our company.Firstly, the water industry is going to be facing many issues due to the change in environment and the decreasing water supplies. But it is this future expected depletion of water supplies that makes it such a valuable commodity and an excellent business deal. Investing in this industry and securing water resources now, would enable us to fully utilize its potential once the time arises. Its market value will go through the roof, once the consumer demand avalanches the supply. Secondly, its because the statistics prove that the rate of bottled water has been increasing lately, and drastically. The U.S bottled water consumption has increased by 6.2% in 2012 and the sales have also seen an improvement of 6.7% (IBWA, 2013).Lastly, bottled water has become the new, healthier, trend. People are moving towards bottled water to avoid the health risks that come from fizzy drinks and tap water.Strategies and RisksStrategiesOur main aim would be to represent our product as a soluti

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