Case 13.2 The Global Motors Survey Differences Analysis,Case 14.2 The Global Motors Survey Associa..

Apr 8th, 2015
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Case 13.2 The Global Motors Survey Differences Analysis Case Questions Your task is to apply appropriate differences analysis using the survey’s desirability measures from the GlobalMotors data file. Since you were not required to purchase the SPSS software I have completed the analyses and converted them to Word documents so you can access them. You assignment is to develop a demographic profile for two of the five proposed models: the 1 SEAT ALL-ELECTRIC and the 4 SEAT GASOLINE HYBRID. You will find computer output files for each in the attached files. The variables that you must include are: Hometown size category, ,,,,,,,,,, Case 14.2 The Global Motors Survey Association Analysis 1.) Use the TWO unique hybrid model demographic profiles that you developed in Case13.2 to determine whether or not statistically significant associations exist, and if they do, recommend the specific media vehicles for radio, newspaper, television, and magazines. Use the ZEN Motors advert.........

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Case 13.2 The Global Motors Survey Differences AnalysisCase QuestionsYour task is to apply appropriate differences analysis using the survey's desirability measures from the GlobalMotors data file. Since you were not required to purchase the SPSS software I have completed the analyses and converted them to Word documents so you can access them.You assignment is to develop a demographic profile for two of the five proposed models: the 1 SEAT ALL-ELECTRIC and the 4 SEAT GASOLINE HYBRID. You will find computer output files for each in the attached files. The variables that you must include are: Hometown size category, Gender, Marital status, Age category, Education category, and Income category. Only gender and marital status have 2 groups, so an independent samples t-test for was conducted for those variables and ANOVA's were conducted for all others. For all ANOVAs a Duncan's Post Hoc test was conducted to identify differences among groups. A 95% level of significance was used for the analysis. You have examples of output for these types of analyses in your text.Case 14.2 The Global Motors Survey Association Analysis1.)Use the TWO unique hybrid model demographic profiles that you developed in Case13.2 to determine whether or not statistically significant associations exist, and if they do, recommend the specific media vehicles for radio,newspaper, television, and magazines. Use the ZEN Motors advertising division's preferred demographic for each medium.This ex

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