medical_tourism_in_india_...

Jul 6th, 2015
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Abstract: Health care is offered as a tourist product in name of medical tourism and every year millions of medical tourists cross the borders of their nations in search of quality treatments at low costs. Indeed the world is experiencing a boom in this industry and in the Asian belt, India along with Thailand, Malaysia, Singapore, Hong Kong, Indonesia and the Philippines are the popular medical travel destinations.

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Sandhya AnvekarMedical Tourism in India: A Strategic Approach Towards Effective Branding forHealth Care Services MarketingSandhya Anvekar(pp. 65-76)The Asian Business and Management ConferenceOfficial Conference Proceedings 2011ISSN: 2186-5914Proceedings URL: http://iafor.org/abmc_proceedings.htmliaforThe International Academic Forumwww.iafor.orgThe Second Asian Business and Management Conference 2011Osaka, JapanThe 2nd Asia Business & Management conference 2011Osaka, Japan-Nov.11-13, 2011Track: Rise of IndiaTitle: Medical tourism in India: A Strategic approach towards effective branding forHealth Care Services marketing*Dr.Sandhya Anvekar__________________________________________________________________________________Abstract: Health care is offered as a tourist product in name of medical tourism and every yearmillions of medical tourists cross the borders of their nations in search of quality treatments at lowcosts. Indeed the world is experiencing a boom in this industry and in the Asian belt, India along withThailand, Malaysia, Singapore, Hong Kong, Indonesia and the Philippines are the popular medicaltravel destinations. India has a "health tourism" business with a line of varied treatments and therapiesalong with a holistic health management offering consisting of yoga, massages, traditional Ayurvedicmedicines and other self-inflicted punishments for general wellbeing.Indian health care product is a global product today that has

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