retail_managment_

Jul 6th, 2015
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Alcorn State University
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The mall has been built on most challenging concept, ever built in the country. With an area of one million square feet, it is the largest shopping mall in the suburbs of Mumbai and one of the largest in India.

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PRESENTED BY :POOJA KHANNAANKITA SHETTYNISHMITA SHETTYPREETI SHETTYSINDHURI SHETTY1330333437INTRODUCTION:The mall has been built on most challengingconcept, ever built in the country.With an area of one million square feet, it isthe largest shopping mall in the suburbs ofMumbai and one of the largest in India.The Glass dome is largest in the south EastAsia, hence is one of the beautiful features ofthe mall. It has been voted as Mumbais FavouriteMall twice by a survey done by popular newsdailies.TYPES OF RETAILERS: FOOD RETAILERS: Banana Leaf Mc donald's Only Paratha's General Merchandise Retailers: Dollar stores Levis Reebok NON-STORE RETAIL: E-Zone Travel Guru Service retailer: Citi Bank ATM Kaya Skin ClinicTYPES OF FRANCHISINGFRANCHISINGBUSINESSFORMAT(PIZZA HUT)PRODUCTNAME(ARCHIES)FRANCHISING OUTLETS IN NIRMAL LIFESTYLE:MC DONALDSPEPE JEANSPIZZA HUTMOCHALEVISTOMATOADAMSPETER ENGLANDREEBOKMONGINISCAFE COFFEE DAYBASKIN AND ROBINSRETAILING STRATEGY IN NIRMAL LIFESTYLE MALL : The retail strategy provides the direction retailersneed to deal effectively with their environment ,customers and competitors. Retail strategy is a clear and definite plan that theretailer oulines to tap the market and build a longterm relationship with the consumers.RETAIL FORMATR

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