Jul 6th, 2015
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Alabama State University
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What is an event ? conference, symposium sports competition marketing exhibition

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Event managementEvent managementWhat is an event ?conference, symposiumsports competitionmarketing exhibition(Exhibitions of company products)Promotional campaigns(giving Information , freesampling, Brand positioning)Seven steps of successful promotional campaignStep 1: Assess Marketing CommunicationOpportunities.Step 2: What Communication Channels Will You Use?Step 3: Determine Your ObjectivesStep 4: Determine Your Promotion MixStep 5: Develop Your Promotional MessageStep 6: Develop the Promotion BudgetStep 7: Determine Campaign EffectivenessSign of an successful campaignOutcome 1: Your promotional message reaches your intendedand targeted audience.Outcome 2: Your message is understood by your audience.Outcome 3: Your message stimulates the recipients and theytake action.

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