National Conference for Marketing – SAMSHODHAN 2012

Jul 6th, 2015
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nit-01-Introduction to E- Marketing Structure: 1.1 Introduction Objectives 1.2 What is E-Marketing 1.3 How does E-Marketing relate to E-Business 1.4 What is Internet 1.5 E Marketing Vs. Traditional Marketing 1.6 E Marketing-Past, Present and Future Self Assessment Questions 1.7 Summary 1.8 Terminal Questions 1.9 Answers to SAQs and TQs 1.1 Introduction This unit basically deals with the different aspects of E-Marketing, How does EMarketing relate to E-Business, What is Internet? E-Marketing Vs. Traditional Ma rketing and E-Marketing-Past, Present and Future. E-marketing, also referred to as online marketing or internet marketing, is mark eting that uses the Internet. The Internet has brought many unique benefits to m arketing, including low costs in distributing information and media to a global audience. The interactive nature of Internet media, both in terms of instant res ponse, and in eliciting response at all, are both unique qualities of Internet m arketing. E-marketing ties together creative and technical aspects of the intern et, including design, development, advertising and sales. E-marketing methods in clude search engine marketing, display advertising, e-mail marketing, affiliate marketing, interactive advertising and viral marketing. Objectives: After studying this unit you should be able: To describe what is E-Marketing & E-Business. To understand the differences between e-Business, e-Commerce and E-Marketing To know the advantages & limitations of E

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