niche_marketin1.docx

Jul 6th, 2015
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In today’s aggressive market place, where consumers are ultimate controller over the market as a whole, marketers have to select appropriate strategy commensurate with that.

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Niche MarketingIn todays aggressive market place, where consumers are ultimate controller over the market as a whole, marketers have to select appropriate strategy commensurate with that. It has now become essential for marketer to create a niche (i.e. a small slice of the market segment) for themselves in the market and later gain control over the rest of the market. Hence, niche marketing is presumed to be a key success factor to develop a profitable business to tackle future business competitive hurdles.WHAT IS NICHE MARKETINGA niche market is the subject of the subject on which a specific product is focusing; therefore the market niche defines the specific product features aimed at satisfying market needs as well as the price range productions quality and the demographics that is intended to impact.Niche marketing can refer both to marketing

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